Throughout the summer of 2018 Havenly had an in-person pop-up store situated among a collection of nine other female-founded businesses. Inspired to shine a light on the bold and visionary women shaping the future of retail, She-Village’s mission-driven concept knit together an incredible block party of female-founded and fashion-forward brands that share a common storyline of passion, purpose and empowerment.

As lead brand designer my role was to oversee the exterior and in-store creative. With black and pink florals as the hero, we themed the experience, forming direction for the store’s props, collateral, decor, and styling. In store, it reflects both its waterfront setting and the feminine energy of She-Village with a serene, modern look punctuated by eye-catching metallic accents and pops of pattern and color.