Advisor podcasts are generic. They’re creatively stuck in the past. And in an attempt to be authoritative, they wind up just being boring. With Altruist launching The Advisor Journey podcast we felt that we should stand out from the crowd.

As the lead designer on this project, I worked closely with the marketing team, content team, as well as our CEO and host to develop an identity that both stood out as well as resonated with our broad advisor audience.

The scope of the project included discovery and strategy, logo and identity system, type and color, cover and episode art templates, as well as social media templates.